This complete lesson includes a worksheet and a PowerPoint which is written by Sarah Hilton for Revisionstation. This lesson includes the following topics: a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: identify and anticipate customer needs and wants quantify likely demand gain insight into consumer behaviour c) Limitations of market research, sample size and bias d) Use of ICT to support market research: websites social networking databases e) Market segmentation

This complete lesson includes a worksheet and a PowerPoint and is written by Sarah Hilton for Revisionstation and includes the following topics: a) Mass markets and niche markets: characteristics market size and market share brands b) Dynamic markets: online retailing how markets change innovation and market growth adapting to change c) How competition affects the market d) The difference between risk and uncertainty

This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Types of pricing strategy: cost plus (calculating mark-up on unit cost) price skimming penetration predatory competitive psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: number of USPs/amount of differentiation price elasticity of demand level of competition in the business environment strength of brand stage in the product life cycle costs and the need to make a profit c) Changes in pricing to reflect social trends: online sales price comparison sites

This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) The product life cycle b) Extension strategies: product promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: mass markets niche markets business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty

This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Distribution channels b) Changes in distribution to reflect social trends: online distribution changing from product to service

This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Types of promotion b) Types of branding c) The benefits of strong branding: added value ability to charge premium prices reduced price elasticity of demand d) Ways to build a brand unique selling points (USPs)/differentiation advertising sponsorship the use of social media e) Changes in branding and promotion to reflect social trends: viral marketing social media emotional branding

This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Design mix: function aesthetics cost b) Changes in the elements of the design mix to reflect social trends: concern over resource depletion: designing for waste minimisation, re-use and recycling ethical sourcing